Phictly Social Media Post — 189K+ views, most popular post
Phictly needed stronger, more engaging social media visuals to improve brand consistency and audience engagement. I designed content aimed at increasing visibility and performance across platforms.
Problem:
* Social content needed stronger visual hooks to stand out in fast-moving feeds.
* Posts were not fully capturing audience attention at first glance.
Goal:
* Create visually compelling content that immediately engages viewers.
* Increase interaction through stronger visual storytelling and hierarchy.
Research:
Analyzed “Book Girls” content on Instagram and TikTok to identify trends in tone, relatability, and high-performing text based design.
Concept:
Developed a “We’re Book Girl” concept focused on relatable, shareable content for the reading community.
Design Decisions:
* Used bold typography for mobile readability and impact.
* Kept design clean to emphasize content.
* Applied brand-aligned colors for consistency.
Results:
Increased engagement and shares across social media platforms with:
* 189K+ views
* 18.8K likes
* 2.5K saves
Became the brand’s top performing post.
Additional Work:
Business Card Front
Business Card Back
Banner
Phictly Social Media Links